Liskow managing partner Mark Latham and marketing director Rachael Schilling spoke with Law.com recently about the firm’s rebranding and the firm’s energy sector work. Their Am Law Pro Mid-Market Q&A discussed the driving force behind the rebrand, how the needs of its clients have evolved, and Liskow’s biggest growth opportunities.
“The process of reviewing our brand over the last year presented the opportunity to analyze who we have been, who we are, and who we want to be as a law firm,” Latham said. “This review led us to shorten our name to Liskow, launch a new website, and update our visual identity.”
Latham and Schilling also shared how Liskow’s progressive culture and ongoing retention efforts have helped create an army of “Liskow Lifers” who have spent nearly their entire careers at the firm.
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